Footwear Design + Color & Material Design Masterclass Project

Let’s create the next generation of footwear for the urban outdoor tradesman’s first day on the job site in Detroit, MI.

emerging trade focus: solar panel installation

Consumer:

George is a 21 year old gentleman from the Woodbridge neighborhood in Detroit. He is excited to contribute to the clean energy and help develop his home town for a brighter future.

George’s day in the life:

Starts his day by grabbing coffee then meets with his foreman on his first day on the job site to receive instruction. After putting in around 6 hours of active work, George and his crew head to Pie Sci to grab pizza followed by a beer at the Woodbridge Pub. He finally wraps the night up with some anime.

activities: Standing, crouching, and bending

opportunity: traction, comfort, and wear

inspiration: HARDWORKING PERFORMANCE PRODUCTS

ideation: Evolving protection

refinement: symmetry and shape exploration

final design

functional material callouts

material palette

HERO COLORS REINTERPRETED FOR NEW COLOR STORIES

Blue fog

MULBERRIES IN AUTUMN

SOLAR FLARE

HERO COLOR BLOCK: BLUE FOG

FINAL RENDER

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